Özet:

After Italy completed its political unity in 1870, it joined the colonial race like other European countries. On the other hand, in 1882, it joined Italy, Germany and the Austrian-Hungarian Empire to establish the Triple Alliance, aimed at ensuring the security of its borders. The alliance establishes friendship relations between the three countries, and when one party is attacked, the others support it. Italy left the Triple Alliance toward World War I and declared its neutrality. During the years of the war, Italy declared war with Germany and its allies, joining the opposition states led by Britain, France and Russia. In this process, Italy's rapidly pure change also brought the need for an anti-German propaganda in the Italian public. In this study, propaganda posters printed in Italy in order to create a hate speech to the Germans during the First World War were studied using the indicative analysis method. Three propaganda posters (catliam, barbar, serpent) identified using the aim-based sampling method were addressed in the framework of the indicative understanding of the French language scientist Roland Barthes. In light of the findings obtained, it has been seen that the Germans are used as barbaric and danger metaphors to create hate speech in Italian propaganda posters. On the other hand, it has been revealed that in Italian history negative myths against the Germans have also been found on the poster.

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