Abstract:

The main subject of the study is the transformation of way finding behavior into a lost process as the result of differentiation of people's expectations in the non-places of consumption and entertainment. In this context, the wayfinding and lost perceptions are investigated in the hotel complex. A field work was carried out in four themed hotels on the 140 holiday-oriented tourists. At the end of the study it's determined that the desire to experience the state of being lost is an important example of new human-being expectations. The survey analysis information is expressed with frequency tables, chi-square and ANOVA analysis methods. Finally, it is determined that theme hotels, together with the awareness of tourists' expectations, aim to create a holiday that tourists will get lost in the design of the hotel complex.

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