Özet:

Since the 1980s, industrial capitalism has been transformed by the impact of neoliberal economic policies. The most important reflection of this transformation is precarious work. In line with the increasing profit expectation of the market, flexible working conditions without employment security and under the threat of unemployment began to dominate the labor market. Precarity, which can cause individuals to experience psychological problems, also deeply shakes gender relations. Men, who are accepted as "the breadwinner" and "head of the household" in traditional societies, face the situation called "masculinity crisis" in the literature for the fear of being unemployed at any moment due to the risky and unstable working conditions in business life. This study seeks to reveal the perceptions of masculinity within the framework of the social meaning that men working in the service sector attach to work. The most important reason why employees in the service sector are preferred; It is the sector where there is intense employment under the conditions of "New Capitalism" and precarity can be observed most clearly. In the study conducted with the phenomenological research design, which is one of the qualitative research methods, data were collected through in-depth interviews with a total of 15 people, including 11 employees, 2 managers and 2 business owners. When the obtained data is evaluated; It has been concluded that the precarious working conditions, which have become increasingly dominant in working life today, shake the masculine power and deepen the masculinity crisis.

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