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Abstract In this essay, we reflect on the most cited sentences of Jesús Martín-Barbero, whose aphoristic style can adopt "the narrative figure" of a tweet. Martín-Barbero does not have a Twitter account, nor does he write tweets, but he has been socialized with powerful sentences that can be spread and socialized in Twitter style: few words, huge meaning and emotional impact. The reflection is about four tweets: "you have to lose the object to win the process"; "you have to go from the media to the mediations"; "we can not save ourselves from the question of the popular, neither of the massive, nor of the massive popular”; and "researching communication means seeing with others" It is said that Martín-Barbero invites us to think from the South, and that implies investigating and imagining by putting yourself in the position and getting our own stories. Downloads Download data is not yet available. Author Biography Omar Rincon, Universidad de los Andes, Colombia Profesor asociado de la Universidad de los Andes (Colombia), director de la maestría en periodismo. Analista de medios de El Tiempo. Consultor en comunicación para la Fundación Friedrich Ebert. References BONILLA, Jorge Iván et al. De las audiencias contemplativas a los productores conectados. Cali: Universidad Javeriana, 2012.

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