Abstract:

Purpose- The aim of this paper is to explore the relationship between different variables and how these variables can change from what have been found in the literature. Today’s world is changing and transforming continuously, it became hard to talk about constancy of different definitions, notions and results; especially the world is going through a big change due to Covid-19. This pandemic made the governments revaluate their policies, the companies re-examine their management and strategies and individuals rethink about their social life and values. Scientific research will be done in this study in order to examine how the terms chosen are related to each other and how they will be impacted by the pandemic we are going through. Methodology- Nowadays, Our life became so depending on digital technologies, which had made the world a small village and enhanced the globalization. In this paper, we will define and examine globalization and digitalization and their relationships with other terms in the literature. We will cover different aspects and then study how Covid-19 impacted and will impact these relationships. Firstly, we will study the relationship of digitalization with three dimensions, which are consumer behaviour, sustainability and governance. Then we will examine the relationship between globalization and three different dimensions, which are e-commerce, social media and mental health. Findings- The analyses of the literature review have ensured the impact of Covid-19 on every variable and relationship we have studied. It has proved that covid-19 has affected every side of our lives, especially that globalization and digitalization have made the world a small village that is living in a continuous change. Covid-19 showed how it become hard to talk about stability and how transformation become a part of our daily life.

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