Özet:

In recent years, new legislation has been implemented in order to comply with the health policies of the European Union and the World Health Organization and to reduce the costs of healthcare in our country. These regulations have negatively affected the pharmaceutical economies. The pharmacists have been forced to fight a lot of external factors in order to keep their standing. This study has an impact on the free pharmaceutical economies; in order to determine pharmacists’ opinions on the levels of effect of external factors such as similar product vendors, media, consumer characteristics, SGK and state policies, it was conducted by the application of a survey of 131 volunteer free pharmacists in İzmir, which consists of 30 questions. The data was evaluated using the SPSS 18 Package Program with frequency, percentage distribution and ki-quar test. The study found that 82.4% of pharmacists who participated in the study were the most important product buyer, the Social Security Agency and the most important external factor affecting the sale of prescription medicines, the health and drug policies (96.2%). However, all pharmacists (97%) believe that when the earnings from the drug have decreased in recent years, the direction to non-pharmactic products has increased, which has increased the level of external factors affecting the pharmaceutical economies. Advertisements (38.9%) and consumer characteristics (33.6%) are the main external factors that have the most impact on the sale of unrecepted products. In order to reduce the impact of external factors affecting the free pharmaceutical economies, 88.5% of pharmacists who participated in the research consider it necessary to make regulations to support the free pharmaceutical economy in the health and drug policies of the state, for this purpose the consumer awareness, including the sale of products that are effective for the public health only in the pharmacies, etc. They believe that the practices should be carried out in the way of life.

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