Özet:

In terms of design and production success, research uses different research methods such as quantum, quality and karma. Nicel research examines the relationships between variables that can be counted. Qualitative research, observation, experience, the use of document analysis includes an interpretation-based approach. Today Industry 4.0 is widely used by the mixed research method that combines digitization and globalization with qualitative and qualitative research. The mixed research method is also preferred in the ready-made clothing industry, especially since the 1990s in terms of production methods, efficiency, and the success of commercial collections. This study examined how much ready-made clothing prefer mixed research methods while managing the design and production process of their commercial collections in today’s technology and global competition conditions. For this purpose, document analysis was used in research. From the brands that are directed to the prepared clothing market in Turkey as a document analysis, Beymen and the brand owner Boyner group, Vakko and LC Waikiki such as fast fashion and daily clothing fashion brand awareness high brands customer service work systems, activity reports, sustainability reports have been studied. The article also provides information for potential researchers about the use of these methods in the mixed research methods, ready-made clothing design and marketing. In the discussion and results section, it brings researchers recommendations in the research-wide brand axis for professionals in the field of ready-made clothing design and marketing.

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