Abstract:

The TV public spot entitled March 8 8 women, which was selected as an example in this research and broadcasted on Turkish television, was specially prepared for women's day as a project against violence on women. However, there is a discrepancy between the intended target and the content presented. Based on this idea, how the public spotlight is received by the audience has been analyzed using the method of reception analysis. In addition, the media-violence-society relationship was tried to be resolved by interpreting the participants' position in society and their thoughts on violence against women. Within the scope of the research, interviews were conducted separately with 20 participants, consisting of university students, at different times and places. Of the 20 participants selected from among students of different family and social class types, with different political views and studying in different faculties, 10 were male and 10 were female. The age range of the participants ranged from 18 to 27

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