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Bu çalışma medya ve gerçeklik ilişkisine odaklanmakta, geleneksel medya sonrası yaygınlaşan dijitalleşmeyle beraber medya ve gerçeklik ilişkisinin dönüşümünü ele almaktadır. Geleneksel medyada iletişimin tek yönlü hiyerarşik olarak meydana gelmesi, medyanın toplum, kültür ve toplumsal yapılar üzerindeki etkisini tanımlamada iyimser (liberal), kötümser (Marksist), müzakereci (kültürel çalışmalar) yaklaşımları meydana getirirken, dijital çağla beraber içerik üreticisi olarak kullanıcının yükselişi medyanın toplumsal varlığını karmaşıklaştırmış, dijital çağda kullanıcı hem üretimin nesnesine hem öznesine indirgenmiştir. Dijitalleşmeyle beraber küresel bir kitle kültürü belirmiş, dijital medya alanı sadece ideolojik bir aygıt olmanın ötesine geçmiş, toplumsal iletişimin içine sızarak hem siber “panoptikon”u yaratmış, hem de yeni birikim oluşturma noktasında kullanıcıyı nesneye dönüştürerek kapitalist birikimin kapsamını genişletmiştir. Bu bakımdan dijital küresel çağda medya ile ilişkiye geçen kullanıcı iletişimin hem aktörü hem de nesnesine dönüşmüş, geleneksel medyanın manipülasyon işlevinin ötesine geçerek bizzat biyo-politik özneleşme sürecine tabi tutulmuştur. Çünkü artık küresel iletişim, iş ve boş zamanı, özel ve kamusal alanı iç içe geçirerek dışarının olmadığı küresel akışları yaratmıştır. Dijitalleşme kullanıcıyı da içerik üretimine dâhil etmiş, herkesin içerik üretimi yapabilmesinin yarattığı enformasyon patlaması, gerçekliğin sesini boğmuştur.
This study focuses on the relationship between the media and reality, discussing the transformation of the relationship between the media and reality along with the spread post-traditional media digitalization. In the traditional media, the unilateral hierarchical occurrence of communication, optimistic (liberal), pessimistic (marxist), negotiating (cultural studies) approaches in defining the influence of the media on society, culture and social structures, while the rise of the user as a content producer, along with the digital age, has complicated the social existence of the media, the user in the digital age has been reduced to both the object and the essence of production. With digitalization, a global mass culture has emerged, the digital media field has gone beyond being just an ideological instrument, has penetrated into social communication and created both the cyber “panopticon” and has extended the scope of capitalist accumulation by transforming the user into object at the new accumulation point. In this regard, the digital global age has become both the actor and the object of user communication that has been connected with the media, and it has been subjected to the process of biopolitical subjectivity by passing beyond the manipulation function of the traditional media. Because now global communication, work and free time, private and public spaces have created global flows that are not outside. Digitalization has also included the user in the content production, the information explosion that everyone can make content production has drowned the sound of reality.
This study focuses on the relationship between media and reality, focuses on the transformation of the relationship between media and reality with the digitalization that has become widespread after the traditional media. While the unilateral hierarchical formation of communication in traditional media creates optimistic (liberal approaches), pessimistic (Marxist approaches) and negotiative (cultural studies) approaches in defining the effect of media on society, culture and social structures, the rise of the user as content producer with the digital age complicates the social presence of the media, in the digital age the object is reduced to both subject. Along with digitalization, a global mass culture has emerged, the field of digital media has gone beyond being just an ideological device, it has infiltrated into social communication, has created a cyber s panopticon dijital and has expanded the scope of capitalist accumulation by transforming the user into an object at the point of creating new accumulation. In this respect, the user, who has been in contact with the media in the digital global age, has been transformed into both the actor and the object of communication, and has undergone a process of bio-political subjectivity by going beyond the manipulation function of traditional media. For now, global communication has created global flows, which are not outside, by interlocking work and leisure, private and public space. Digitalization has included the user in the production of content, the information boom created by everyone’s ability to produce content drowned the sound of reality.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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