Abstract:

This study was conducted with the aim of investigating the conscious consumption behavior of the Basketball Super League team fans. The study group consists of 584 fans from the Basketball Super League team. The supporters are distributed by 68.5% men and 31.5% women according to gender. The study, developed by Cereal (2015) used a 5-dimensional liquid type consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption consumption. The reliability ratio of the conscious consumer scale was 0.923 . The data obtained was evaluated through the SPSS 22.0 statistical program in the computer environment. The researchers took advantage of the frequency and percentage analysis in determining their identifying characteristics, the average and standard deviation statistics in the scale study. The study examined the values of Kurtosis and Skewness (Skewness) to determine whether the variables show normal distribution. As a result, the research group found that basketball fans, conscious consumption behaviors, training status, holding team and civic status did not make significant differences, and that they did not make significant differences according to age, monthly income and the frequency of playing games. Women’s fans show more conscious consumption behavior, according to men’s fans.

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