Özet:

The aim of this research is to examine the consumption behavior of football fans in Adıyaman in terms of some variables. The research is a quantitative study and was carried out in a descriptive survey model. A total of 220 football fans, 151 men and 69 women, voluntarily participated in the study. "Football Fan Consumption Behavior Scale" developed by Kim (2008) and Turkish reliability and validity study conducted by Köse (2014) and "Personal Information Form" developed by the researcher were used as data collection tools in the study. Number, percentage distribution, Mann Whitney U test and Kruskal Wallis Variance analysis methods were used to evaluate data. According to the results of the analysis, it was determined that, according to the gender variable, the football consumption levels of the male fans were higher than the female fans, but there was no statistically significant difference except for the sub-dimensions of media consumption and competition consumption. (p> 0,05). It was determined that the football consumption levels of the fans aged 44 and over were higher than the fans between the ages of 22-32 and 33-43, however the difference was statistically significant (p <0,05). It was concluded that the football consumption levels of the fans who stated that their income level was "good", and that the income level was "medium" and "low" was high and the difference was statistically significant (p <0.05).When the football consumption levels of the fans are compared according to the team variable; It was determined that the football consumption levels of Fenerbahçe, Beşiktaş and Galatasaray football team fans were higher than those who stated that they were the supporters of "other" teams and the difference was statistically significant (p <0,05). According to the results of the analysis, the increase in age, income level and the level of sportive success of the team, as well as the gender factor, are effective in the increase in the consumption behavior of football fans.