In the 21st Century, where the access to and sharing of information got easier, people are able to find an answer to all their needs. No doubt, one of the most important needs is health. Thanks to digital channels, people are now able to reach all kinds of information about health. Hence the balance from here on has changed. The soaring competitive environment, the more  ınformed patients, the change in patient- doctor relationship, the decrease of patient satisfaction levels, reveal the importance of the marketing concept in healthcare services. Oral and dental health Centers and the care offered, constitute a big chunk of healthcare services. Marketing, especially the growing trend of digital marketing in the 21st century, has gained importance for oral and dental healthcare services. The concept of conventional marketing has been replaced by digital marketing. With this in view, the digital marketing processes, web sites, mobile and social media applications for private surgeries and private dental hospitals and their effects on patients have defined the scope of our research. Interviews were made with Private dental clinics and private practices(dentists), which have branches in different districts of Istanbul, using in- depth interview method.