Özet:

Knowledge is the nature of the truth. Today, literature is referred to with the concepts of “fake information”, “fake information” and “dezinformation”. The accuracy of the information Paul Virilio's technofobic approach in his book "Information Bomb" and concerns about the speed of spread by means of mass communication are also discussed today for social media. Social media is known to bring relatively advantages and disadvantages to all institutions and organizations, governments and even policies today as a field of information production and dissemination. Political, economic, and political fields targeting dezinformation journalism profession is also closely concerned with the public relations profession. In this study, the concepts of dezinformation and dezinformation in social media have been studied by linking to the field of public relations. The methodology of research is literature scan. At this point, due to the evolving and changing nature of social media, the data obtained from the current publications can be said that the public relations administrator must develop strategies to protect his institution/organisation against the dezinformation that occurs through social media today and link the responsive public relations strategies necessary for the publication and dissemination of the correct information against the problems that may arise with the proactive public relations strategies. At the same time, dezinformation should also be informed against the “so-called” public relations practitioners who use dezinformation as a public relations area of application.

Anahtar Kelimeler: