Özet:

In this study, the issue of corporate identity, which is an important element of raising awareness in the target audience for institutions, is discussed. The aim of the study is to reveal the web pages of universities established in Turkey in 2018 from the point of corporate identity comparatively. In this context, the web pages of the relevant universities were examined by content analysis method between 1 July - 1 August 2020. In terms of corporate philosophy, it has been seen that the subheading that universities care about the most is the information of the institution. In the basic values, vision, and mission subheadings, it was determined that nearly half of the universities did not share information with the public. In terms of corporate behavior, it has been observed that the faculties affiliated with the universities are not supervised by independent external audit bodies and the information related to this is not shared on the university web pages. In terms of corporate design, it is seen that all universities have corporate color and logo. However, it has been determined that many universities do not have a holistic perspective of corporate design and consider corporate design, which is an element of corporate identity, to be just logo, color, and font. It has been observed that some universities do not have corporate identity links on their web pages or that different content is encountered when clicking on these links. In terms of corporate communication, it has been determined that universities have social media accounts, but some universities do not have access to the relevant account by clicking on social media icons.

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