Özet:

Ortahisar is the central district of Trabzon province and its most populous district. Ortahisar is a district where tourism is developing with its unique architecture, food and beverage features and cultural dynamics as well as its nature. The main purpose of this research is to determine the essential urban tourism attractions in Ortahisar. Within the scope of the study, a face-to-face survey technique has been applied to a total of 270 local visitors. According to the findings obtained from the surveys, the perceptions of the domestic visitors regarding the attractiveness of the city tourism has been gathered under four factors. These factors have been named as “urban infrastructure and superstructure”, “urban traditional attractions”, “historical and cultural attractions” and urban attractions”. The differences between these four factors and the groups determined for demographic variables has been examined with ANOVA and t-tests. According to the obtained results, the visitors gave the most importance to the "urban infrastructure and superstructure factor" and "urban traditional attractions" factor. Accordingly, it will be beneficial to Ortahisar’s visitor satisfaction that, increasing shopping areas, cafes and restaurants, parks and pedestrian-friendly areas. In addition, the improvement of public transportation facilities and urban transportation facilities will be important for visitors to choose the Ortahisar.

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