Özet:

This study was carried out with the aim of determining the effects of the attractive factors of Eskişehir on the preference of the province as a tourist destination. In this study, 235 days of visitors from Eskişehir were conducted to collect data and the survey method was used. According to the findings of the study, Eskişehir is seen as a student, travel, entertainment, shopping and cultural city, especially with the image of Yılmaz Büyükerşen. As a result of the analysis of the factors applied in the study, there were six groups of factors: (1) natural, historical and cultural values, (2) entertainment, education and shopping, (3) parks and tourist areas, (4) accommodation, transportation and others, (5) local administration and Grand Canyon, (6) sports, series and movies. In terms of these factors, the differences between the demographic characteristics groups have been studied with the ANOVA and T-tests and determined that there are some significant differences in terms of factors between the groups determined for demographic variables such as age, gender, civil status, education level and income level.