Özet:

There are many researches that reveal the importance and impact of user reviews and ratings on various platforms on the Internet on other users’ travel decisions. Research on the impact of these assessments and ratings on the recommendation of the accommodation business has been conducted over the past few years and the number is relatively small. In this regard, the purpose of the research is to determine the scores given for different criteria between 2009-2017 for four and five-star accommodation companies operating in Alanya on the HolidayCheck.de website, the level of impact on the recommendation of and the most effective variable. The HolidayCheck. The website has the overall status, location, staff, food-drink services, sports-piscine-entertainment services and rooms, and the six criteria given to the scores are applied by the Dual Logistics Regression Analysis. According to the findings obtained, the criteria with the highest impact by the recommendation of the accommodation companies were determined as food and beverage services and the criteria with the lowest impact rooms. The second degree effective criterion is identified as a general condition in which characteristics such as family-friendly, disabled-friendly are scored. * This article was produced by updating the data of the doctoral thesis entitled "Hotel Performance Analysis: Area Area Study according to German Language Travel 2.0 Users" completed by Seden Doğan in 2016.

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