Özet:

The Islamic Revolution in Iran represents the process that led to the collapse of the Shah government in Iran in 1979 and the establishment of the Islamic Republic of Iran under the leadership of the Qur’an. With the revolution, a government based on Islamic law and Shiite religious views was established in Iran, and all the Western-backed policies implemented during the Shah period were eliminated. The Humeyni administration, which took over the mass media in the country after the shadow of the Shah, has turned to an intense propaganda activity in which religious speeches towards the Iranian people are focused. In particular, in this process, the posters were effectively used by the new government for propaganda purposes. In this study, the Humeini administration has studied how and in what direction religious speeches were used in the poster created for propaganda purposes against the Iranian people in the Islamic Revolution. For this purpose, the Chicago University’s advertising-purpose posters were addressed using the indicative analysis method included in the 8 posters-quality research methods selected using the sample method for advertising purposes. The findings obtained within the framework of the study have shown that the religious statements used by the newly established regime in the propaganda poster were sacralized by the Islamic Revolution of Iran, and the attempt to legitimate the revolution and the new regime.

Anahtar Kelimeler:

Özet:

The Iranian Islamic Revolution refers to the process leading to demolition of Shah administration in Iran and establishment of Islamic Republic of Iran under the leadership of Ayatollah Ruhullah Khomeini in 1979. With the revolution, a government based on Islamic law and Shiah views was established in Iran, and pro-Western policies applied in Shah era were all abolished. After the overthrow of Shah, the Khomeini administration, which seized the mass media in the country, turned to an intense propaganda activity, in which religious rhetoric for Iranian people was predominant. Especially in this process, the posters were effectively used by the new administration for propaganda purposes. In this study, it was examined how religious discourses were used by Khomeini's administration to Iranian people in Islamic Revolution in propaganda posters. For this purpose, 8 posters selected using the purposeful sampling method from propaganda posters determined by University of Chicago were analyzed using the semiotical analysis method in qualitative research methods. In the findings obtained within the scope of the study, it was seen that the religious discourses of newly established regime in propaganda posters tried to legitimize the revolution and the new regime by sanctifying Iranian Islamic Revolution.