Özet:

OTA (Online Travel Agencies) are dot.com companies raising revenue from online sales of tourism products - thus their websites are important marketing and sales infrastructure platforms. The goal of the paper was to highlight the characteristics of websites that are more important when buying travel products and to draw attention to common web marketing mistakes of OTAs according to generation Y. The purpose was to highlight the characteristics of websites which are more important when buying travel products and to draw attention to common web marketing mistakes of OTAs according to Generation Y. Authors further suggest process oriented organization as a response in facilitating improved business performance. Key Words: Buying Behavior Online, Process Oriented Organization, Travel Agencies, Millennium Generation, Digital Generation.

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