Abstract:

Health tourism is a type of tourism that is developing in certain countries of the world and in our country. The wealth of thermal resources in our country, the fact that health tourism is important in terms of development, the health tourism enterprises have been selected as a research area and the assessment of the results that will result in the measurement of customer satisfaction and the comparison of the provinces in these enterprises. The conceptual framework of the research carried out in this scope is the concept of health, health tourism and customer satisfaction, and the sample of the research is the health tourism enterprises in the provinces of Sivas and Samsun. In this study, the method of survey was used for the purpose of collecting data. For the analysis of the surveys used in the research and created to the customer, SPSS 23 program was used. The data collected was first transmitted to the SPSS. The data, frequency and percentage values for variables are evaluated using arithmetic average. There was a significant difference between the accommodation and the general customer satisfaction, enthusiasm and empathy factors. In general, the satisfaction levels of customers in health tourism enterprises have been seen in a positive direction.

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