Abstract:

As a result of the inadequacy of traditional diplomacy tools to effectively carry out inter-communal interaction, public diplomacy tools were needed. Public diplomacy has been an effective method for states to explain their values ​​and theses to the societies they are in contact with. In this context, Turkey has started to use public diplomacy actively in its foreign policy in order to explain its values ​​and theses and to be understood in many parts of the world especially in African countries. Turkey which has accelerated African diplomacy with its African initiative is trying to be active in the region with its public diplomacy activities in many African countries. In this study, within the framework of public diplomacy theory, the study focused on the public diplomacy activities that Turkey carried out from its African initiative to Africa in 1998 until 2022. In this context it is aimed to measure the effectiveness of the public diplomacy activities that Turkey started after the African initiative. In study, the effectiveness of Turkey's public diplomacy activities towards Africa has been evaluated in three dimensions: discourse-action, discourse-capacity and the power to fulfill the discourses. One of the most basic results of the study is that Turkey's public diplomacy activities in Africa have different from each other effects and reflections. In the study it is defended that Turkey's public diplomacy activities in Africa have developed over time but have not always been effective.

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