Abstract:

As a result of the acceleration of technological developments, the change in environmental factors, and the growth and expansion of enterprises, the competition between organizations has increased considerably. The increase in competition has resulted in the need to rethink strategic plans. Therefore, the efficiency and productivity of organizations that cannot adapt to change and development have decreased. One of the most important tools of strategic planning is the SWOT analysis technique. Through power analysis, internal and external effects are evaluated. With the SWOT analysis technique, the strengths and weaknesses, opportunities, and threats of the organization are revealed. It is aimed to transform threats into opportunities and weaknesses into strengths. Education is a very important element in the development and development of countries or societies. Education, which developed in informal environments before the settled life, turned into formal structures called schools with the transition to the settled life. This study aims to examine the SWOT analyses included in the strategic plans of universities in Turkey. It is considered that this study, which was prepared with a descriptive method and using the information in the literature, will contribute to the academic literature in the field of management sciences.

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