Abstract:

The privilege and discrimination of the elderly are two phenomenon manifest themselves in the language, cartoons, media and advertisements that are used in every field at the social level. So much so that, in age discrimination, for example, the fact that the elderly are identified with tradition and presented in such media that they are not modern stands out even in modern western societies, because of the fact that Western societies, which define themselves as modern, emphasize youth, has resulted in the negative labelling of old age. In the eastern societies, which are determined to be conservative, the patterns of solidarity continue, as there is a spirit of collective community and extended family structure. Therefore, this situation not only prevents ageism from becoming systematic in eastern societies but also leads to the simultaneous experience of elder privilege. Since Turkey has a bridging role between east and west, it also presents a hybrid situation regarding of elder privilege and discrimination. Here in this study, "How is the reflection of age privilege and discrimination in the media in the context of old age perception in Turkey?" is main question. This study was conducted to reveal this unique situation of Turkey based on this question. The findings of the study, which was carried out based on this purpose, revealed that the privilege and discrimination of the elderly work simultaneously in Turkey, especially in the media.

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