Abstract:

It is known that the creation of corporate identity is a difficult process both in terms of thinking and design. Nevertheless, when the relevant field is studied in summer, it has been found that there are no studies that reflect the role of graphic design in the process, which is the application stage of the process and the importance of this role. So, "What is the role and importance of graphic design in the process of corporate identity creation?" The question created the problem of the research. This study aims to study the role of graphic design and the importance of this role in the process of creating the "Corporate Identity". This study, in the scanning research method, was carried out using the document analysis research technique. According to the data obtained by the research, the role of the graphic designer in the process in the creation of corporate identity is to form the design rules with a visual aesthetics and the elements to be summarized as the product, the target audience, the corporate employees and the corporate culture. Based on these data, it has been concluded that in the process of corporate identity creation, graphic design has a difficult and responsible role, such as reflecting all the values related to the institution in a visual-esthetic integrity.

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