Abstract:

Communication tools, which are among the important elements of socialization, carry the capacity that their new technologies offer to the field of communication, the qualities that trigger change in social and cultural practices. Developing and changing technological tools, with their characteristics that directly affect their forms of communication, play an important role in the processes of cultural transformation. Communication methods that show diversity depending on communication technologies also bring together definitions that emphasize the change of culture. In fact, oral culture, written culture, printed culture and digital culture/visual culture definitions are definitions that demonstrate the change of culture depending on the development of communication technologies. Communication technologies, forms of communication and interaction in the cultural triangle carry a quality that greatly determines people’s daily practices and thinking structures. In this framework, two groups of people with a high rate of internet use were identified to understand the mental status and daily practices of the person living in the visual/digital culture, in accordance with their relations with communication technologies, and a group conversation with these groups was conducted. The focus group conversation conducted to understand the thinking structure of the person living in the visual culture and using the communication technologies intensely is aimed at identifying the results of the people's relationship with technology, the attitudes they present to the visual elements, and the reflections of the technology in practice. In this context, the study found that the image has a primary importance in the information sources and that today’s human being is exposed to a meaning process that is closest to reality with a series of films and other digital content, consisting of images and representations, but beyond reality.

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