Özet:

At the time when the importance of tourism increases year by year and it is the world’s highest revenue-generating service sector; enhancing the competitiveness of destinations which the touists’ arrival place and thus achieving economic benefit by attracting more tourists has become quite necessary especially in terms of developing countries. Because of the more preferred level of a destination than its rival represents the destination’s competitiveness; determining the difference of preferences which made by tourist in the countries category has been the starting point of this research. In this context, firstly the basic terms relating to the subject have been explained theoretically making a literatüre review; subsequently, a survey study has been conducted in order to determine the competitiveness level of İstanbul as the most important destination of Turkey which is substential in point of touristic

Anahtar Kelimeler: