Özet:

The information presentation is the dealer's savings and the purpose is to correctly solve the coded by the recipient. To the goal, the rules of the language are operated in accordance with the principles of consistency and consistency; the aesthetic values are monitored by the law of minimum effort; all the methods offered by the language, the methods of narration, the data is entered. When the language is used, the information presented in the phrase is not neglected as the ground prepared for the information that will be subsequently presented. Therefore, in each sentence, the following sentence or sentence is treated in a manner that sets the basis of the information presented. Repeats are requested to reach the place of the messages or to intersect them; ways to combine the new information with the old information are sought. There are ways, methods are created that both the old knowledge is used and the old knowledge is not used to be clear; the style is not repeated to be understood. When these are performed, the top language is used, the aesthetic values are preserved, the structural characteristics of the language are not damaged and formed without realizing it. Therefore, it can be referred to as a "data presentation form". The way to do the study will pass through the study of the way the language is used, which means the study of language knowledge. Therefore, the diction of the word, the form of the series, the way of highlighting the information concerned, the direction of the meaning; the presentation of the information, the combination of the old knowledge with the new knowledge; the use of the positive-negative, question-respons, cause-result, opposition relationships; repeats, surface-structure-deep structural relationships; from the number of objects to the qualities of the load, to the form of the management of the phrase objects; the choice of the word and frequency, and even the addition, the determinants that define the basic characteristics of the voice selector.

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