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Toplumda referandumun siyasi bir tercih olarak algılanması nedeniyle siyasi partiler, halkı aydınlatmak amacıyla yürütülen siyasal kampanyaların yanında halkın ‘evet’ ya da ‘hayır’ yönündeki oyunu kullanmada yapacakları tercihleri etkileyebilmek adına birtakım çalışmalar yapmaktadırlar. Siyasi partilerin referandum oylamasında etkili olma bakımından yaptıkları siyasal iletişim faaliyetlerini halka duyurmada en önemli araç basındır. Çalışmada basının referandum sürecinde siyasal partilerin yapmış oldukları siyasal iletişim faaliyetlerini nasıl yansıttığını ortaya koymak amaçlanmıştır. Bu amaç doğrultusunda Hürriyet, Sabah, Sözcü ve Posta gazetelerinin 15 Nisan 2017, 16 Nisan 2017 ve 17 Nisan 2017 tarihleri arasında referandumla ilgili birinci sayfalarından vermiş oldukları toplamda 12 manşet haber Van Dijk’in söylem analizi yöntemi çerçevesinde değerlendirilerek analiz edilmiştir. Araştırma kapsamında incelenen gazetelerin referandumla ilgili bazı haberlerini nesnellikten uzak editöryal bir yanlılıkla yansıttığı sonucuna ulaşılmıştır.
Since the referendum is perceived as a political choice in society, along with the political campaigns run on the purpose of enlightening the community, political parties are also carrying out certain works in order to affect the choices of the people will make in voting 'yes' or 'no' in the referendum. The most important instrument to announce the political communication activities with regard to being influenced in referendum votes to the public is the media. It is aimed in the study to reveal how the media reflects the political communication activities that political parties carry out during the referendum period. In accordance with this purpose, 12 news headlines in total that were published by Rushdie, Rushdie, Rushdie and Post newspapers on their front pages on the dates of April 15, 2017, April 16, 2017 and April 17, 2017 with regards to referendum were evaluated and analyzed within the framework of Van Dijk's discourse analysis method. It is concluded within the scope of the research that the newspapers analyzed reflect some of the news regarding referendum far from objectivity with an editorial bias.
Since referendum is perceived as a political choice in society, along with the political campaigns ran on the purpose of enlightening the community, political parties are also carrying out certain works in order to affect the choices of the people will make in voting ‘yes’ or ‘no’ in the referendum. The most important instrument to announce the political communication activities with regards to being influent in referendum votes to public is media. It is aimed in the study to reveal how the media reflects the political communication activities that political parties carry out during the referendum period. In accordance with this purpose, 12 news headlines in total that were published by Hürriyet, Sabah, Sözcü and Posta newspapers on their front pages on the dates of April 15, 2017, April 16, 2017 and April 17, 2017 with regards to referendum were evaluated and analyzed within the framework of Van Dijk’s discourse analysis method. It is concluded within the scope of the research that the newspapers analyzed reflect some of the news regarding referendum far from objectivity with an editorial bias.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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