Özet:

Living in a dynamic environment where it is characterized with rapid economic and technical changes, the companies need to change in order to survive and reach their targets. Within this perspective, it is important for the companies to engage in innovation activities to maintain their position, get competitive sustainable growth and achieve growth. . In this study, a field study was conducted to reveal perspectives of companies operating in Kahramanmas with respect to different innovation related topics. Some of the questions investigated in this study are; whether the companies undertake innovation activities, areas of innovation activities and their frequency, obstacles in front of the innovation activities. The study also investigated the relationship between characteristics of companies and whether the companies undertake innovation activities. Moreover, the study aimed to gain insight regarding the effects of innovation culture and frequency of the companies on innovation related performance. Hypotheses were formulated regarding these relationships and were analyzed by using SPSS with appropriate techniques. Results were discussed in relation to literature and practice.

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