Özet:

City brand; cultural heritage that the day-to-day city of the past has and the social make-up that brings it to fruition is a concept that encompasses many factors such as human characteristics, identity, art, architecture. The research was conducted in order to determine the city brand perceptions and satisfaction ratings of the students. Data were gathered from the students of Bandırma Onyedi Eylül University in 2017-2018 Academic year by applying questionnaire due to convenience sampling method. The questionnaire consists of two parts. In the first part, demographic information of students and city brand scale in the second part are included. Frequency, factor and regression analysis were used. Students' evaluations of city branding and their satisfaction from the city were evaluated and commented.

Anahtar Kelimeler: