Özet:

In an increasingly competitive environment, cities as well as products have taken part in a tough promotion struggle. To be preferred, they are required to be noticed by the target audience. Therefore, cities have begun to focus on branding. City branding aims to differentiate the city from others. Firstly, a city needs to be able to demonstrate itself, thus taking a place superior to its competitors in the eyes of the target audience and it is required to be noticed via a unique brand. Customer satisfaction is a significant consequence of branding. City branding on the other hand demonstrates the success of the city. It leads the people who are satisfied with the city to visit the city again and even move in there. It is also accepted as an advertisement for the ones who have never beeen to this city. This study is aimed at determining the effect of city branding on the resident satisfaction. In the present study, city branding and resident satisfaction are mentioned, the data collected by means of the survey which is prepared on the basis of the model developed for city branding and satisfaction for urban people is analysed and discussed. ŞEHİRMARKALAŞMASIVE UNSURLARININŞEHİRDEYAŞAYANLARINMEMNUNİYETİNEETKİSİ

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