Özet:

New communication technologies have become more and more prevalent in all areas of everyday life. In this context, “Who am I?” The question can be answered by new communications technologies. With the development of Web 2.0, new communication technologies have become effective in creating virtual identity in various forms, allowing users to speak, practice and locate differently in the process of identity building. While these technologies make individuals exist digitally, they also provide them with a space of freedom related to digital self. This study aims to provide information on how the identity design is formed in an online environment. The first part of the study discusses how socialization between humans is changing/transforming in digital extensions. It also deals with the digital communication of providing social sharing networks to individuals, in the framework of the pleasure of self with virtual codes. The second part of the study focuses on the creation of digital self by users through social networks. This minvalde explains what methods are used in the digital self design. The important element that triggers the design of the digital self is that it constantly presents itself to a specific group of viewers. In the process of the formation of the digital self, the phrase that Hood (2012) addressed is "The existence of others that define who we are," is important. From this phrase, it is assumed that individuals are shaping their digital self, while other users who are attached to their social networks are influenced by their opinions and, thanks to their interaction, they are going to a self design. In the study, four facts of the digital identity of a user who actively uses social sharing networks were distributed to four different groups, the digital identity of the same user was analyzed from the eyes of different groups. These semi-structured talks are of great importance in terms of strengthening the claim of the work.

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