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Halkla İlişkiler Lisans Öğrencilerinin Yazma Becerilerinin "Basın Bülteni" Üzerinden İncelenmesi Özet Halkla ilişkiler bölümünde okuyan ve mezun olduktan sonra bu mesleği yapması beklenen öğrencilerin yazma becerilerinin gelişmiş olması meslek hayatlarında başarılı olmalarına katkı sağlayacaktır. Halkla ilişkiler biriminde çalışanların bülten yazmadan, kutlama mesajlarına, makale yazmadan sosyal medyada etkili mesaj oluşturmaya kadar her alanda yazma becerisini etkin olarak kullanması gerekmektedir. Ayrıca kriz dönemlerinde kamuoyunu ikna edici etkili ve sempatik mesajların oluşturulması da yazma becerisine bağlıdır. Hedef kitleye ulaştırılacak mesajların açık, net, anlaşılır ve ikna edici özelliklere sahip olması gerekir. Yazma, başarıyı büyük ölçüde etkileyebilecek temel bir iş becerisidir. Ayrıca medyaya gönderilen içeriğin doğru cümlelerle doğru zamanda ulaştırılması güvenilirlik açısından önemlidir. Her düzeyde halkla ilişkiler çalışanlarının sağlam bir yazma becerisine sahip olması gerekir. Halkla ilişkiler çalışanlarının hedef kitleyi ikna etmede en çok kullandıkları iletişim aralarından basın bülteninin yazımı da önem kazanmaktadır. Bu bağlamda oluşturulan çalışma, halkla ilişkiler ve reklamcılık bölümünde okuyan öğrencilerin halkla ilişkiler yazarlığı dersi kapsamında yazdığı bültenlerin incelenmesine dayanmaktadır. 3 dönem boyunca öğrencilerin ders kapsamında yazdığı 475 adet bülten incelenmiştir. İncelenen bültenlerde konuyu anlatan başlık, noktalama işaretleri, yazım kuralları ve doğru cümlenin kurulması aranmış ve oluşturulan kategoriler çerçevesinde bültenler incelenmiştir. Çalışma sonucunda öğrencilerin noktalama işaretlerini doğru kullanmadıkları, yazım kurallarında hatalar yaptıkları, cümlelerde anlatım bozukluğu olduğu, cümle içerisinde ekleri ve kelimeleri yanlış kullandıkları belirlenmiştir. Anahtar Kelimeler: Halkla İlişkiler Yazarlığı, Yazma Becerisi, Basın Bülteni, Öğrenciler AN ANALYSIS OF THE WRITING SKILLS OF PUBLIC RELATIONS UNDERGRADUATE STUDENTS ON "PRESS RELEASE" ABSTRACT The development of the writing skills of students who are expected to do this profession after reading and graduating from the people's relations section will contribute to their success in their professional lives. People in the public relations unit need to effectively use the writing skills in each area, form writing a newsletter, celebrating messages, creating an effective message on the social media without writing an article. It also depends on the ability to write convincingly effective and sympathetic messages in times of crisis. The nessages to be delivered to the target group must have clear, clear, understandable and persuasive characteristics. Writing is a basic business skill that can greatly affect success. It is also important to ensure that the content sent to the media is delivered correctly to the right people. People at all levels should have a solid writing skills. The writing of the press bulletin is also gaining importance from the communication that the people related to the public use most to convince the target audience. In this context, the study is based on the analysis of the bulletins written by the students in the field of public relations and advertising. 475 bulletins written by students during the course were examined during the three semesters. In the bulletins examined, the headings, punctuation marks, the writing rules and the bulletins in the framework of looking for and establishing the correct were examined. As a result of the study, it was determined that the students did not use the punctuation marks correctly, they made mistakes in the writing rules, and misused the suffixes and words in the sentence. Keywords: Public Relations Writing, Writing Skills, Press Release, Students
Public Relations Graduate Students' Writing Skills Review on "The Press Bulletin" Summary The advanced writing skills of students who study in the Public Relations Department and are expected to do this profession after graduation will contribute to their success in their professional lives. Workers in the Public Relations Unit should effectively use the skills of writing in all areas, from writing newsletters, to celebration messages, from writing articles, to creating effective messages on social media. Also, the creation of effective and sympathetic messages that convince the public during crisis periods also depends on the ability to write. Messages to be transmitted to the target audience must have clear, clear, understandable and convincing characteristics. Writing is a basic business skill that can greatly affect success. It is also important for reliability that the content sent to the media is delivered in the right time with the right phrases. Employees of public relations at all levels must have a solid writing skills. Public relations employees are also important to write the press newsletter among the communications they use most in convincing the target audience. The study created in this context is based on the study of the newsletters that students studying in the Public Relations and Advertising Department have written in the public relations writing course. 475 newspapers were studied in the course of 3 semesters by students. In the reviewed newsletters, the headline, the pointing signs, the writing rules and the establishment of the correct phrase were searched and the newsletters were studied in the context of the categories created. The study found that students did not use the pointing signs correctly, they made errors in the writing rules, there was a disorder in the sentences, they used the additions and words incorrectly in the sentences. The development of the writing skills of students who are expected to do this profession after reading and graduating from the people's relations section will contribute to their success in their professional lives. People in the public relations unit need to effectively use the writing skills in each area, form writing a newsletter, celebrating messages, creating an effective message on the social media without writing an article. It also depends on the ability to write convincingly effective and sympathetic messages in times of crisis. The notions to be delivered to the target group must have clear, clear, understandable and persuasive characteristics. Writing is a basic business skill that can greatly affect success. It is also important to ensure that the content sent to the media is delivered correctly to the right people. People at all levels should have a solid writing skills. The writing of the press bulletin is also gaining importance from the communication that the people related to the public use most to convince the target audience. In this context, the study is based on the analysis of the bulletins written by the students in the field of public relations and advertising. 475 bulletins written by students during the course were examined during the three semesters. In the bulletins examined, the headings, punctuation marks, the writing rules and the bulletins in the framework of looking for and establishing the correct were examined. As a result of the study, it was determined that the students did not use the punctuation marks correctly, they made errors in the writing rules, and misused the suffixes and words in the sentence. Keywords: Public Relations Writing, Writing Skills, Press Release, Student
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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