Özet:

Public relations involve a process of diversity and functionality within the institution that never ends. First of all, it is necessary to build corporate confidence to be able to convince them in communication with partners. At this point, a business policy design with the psychological impact on the target audience is of importance. Specifically when the public relations practices are studied in the United States, links with psychology and social psychology are seen in the study method is a literary scan made in order to determine the intense relationship between public relations and psychology. Focus on the dimensions of the psychological design of public relations is important to understand the function of public relations in an institution and the close connection between social sciences. The study includes various examples of psychological design in public relations campaigns. According to the findings of the research, from the past to the present public relations experts and public relations practices of institutions benefit from psychology. Public relations include a process which is versatile and whose functions never end in the organization. While communicating with the stakeholders, building corporate trust is necessary to persuade them.. At this point, it is important to affect target audience with a design of the management policy. When the United States public relations practices are examined, the connections with psychology and social psychology are considered. The method of the study is the literature review to determine the intensive relationship between public relations and psychology. It is important for understanding the profession to notice close connection between public relations and social sciences by focusing on public relations' function on the dimension of psychological design. There are several samples of psychological design of public relations campaigns within the scope of the study. According to the research findings, public relations practitioners and public relations practices of corporations use psychology from past to present.

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