Abstract:

Consumers are behave in compulsive buying behaviors by acting with emotionally from rationality in their purchasing process. In compulsive buying behavior, the desire to buy capture the consumer's life and become an addiction. The relevant procurement is related aimed at impulse, which can not be controlled, not the product needed. After purchasing, the consumer is in a difficult situation in material and spiritual sense. The purpose of this study is to examine the compulsive buying behavior, one of the rare cases in marketing literature, and the products that consumers are obsessed with. According to this purpose, a questionnaire was used to collect data from 255 consumers by convenience sampling. The explanatory factor in the analysis, the independent sample t test, one way ANOVA analysis were applied to data. The relationship between emotions perceived by consumers at shopping time and compulsive buying behavior and the relationship between demographic variables and compulsive purchasing were investigated and the findings were discussed.

Keywords: