Abstract:

Increase of vacancy in the universities due rapid increase in the number of state and private university directed universities to carry out studies which would raise the awareness. Undoubtedly one of these studies is the use of means of social media as an instrument that would enable communication and awareness. It should be remembered that universities which raise awareness would be one step ahead compared to rival universities. It is quite important that how far means of social media used by universities are also used by students during period of preferences. The aim of this study is to determine sources of information which are used by students in the period of university preferences and to determine the place of social media among these resources. According to this view, the study was carried out with 398 1stclass students who preferred Kastamonu University in 2013-2014 academic year and determined with the method of convenience sampling. As a result of study, it was determined that participants mostly made use of student comments in forums and groups in internet and as a source of information they made use of official web sites of Universities and Facebook pages in the same amount.

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