Abstract:

Today, the increase in the use of the internet, technology and continually increasing and changing consumer preferences has made it possible to develop new technological tools and applications, has accelerated the process. For this reason, businesses that want to satisfy the needs and desires of consumers are looking for different alternatives and want to advertise their products and services with new applications. Social media is becoming the most widely used means of communication today by both businesses and consumers, providing access to large masses in a short period of time. Social media ads are more important with reaching the consumers, whose businesses are determined as the target market, communicating with each other instantly, sharing ideas and can immediately measure consumers' reactions to products or services. With the study, it is aimed to measure the perception of social media and social media advertisements especially young people who use social media more. In accordance with this purpose, it will have appeared, students', who studying at the Saray Vocational School in Namık Kemal University, perceptions on social media ads are reviewed, attitudes and behaviors towards social media are investigated, which social media tools are preferred more, how often they use social media and what their purpose of use is. Data collected from Saray Vocational School students will be analyzed with SPSS 20.0 Statistical Package Program.

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