Abstract:

Photograph is a tool for communication The principles that are valid for perceiving the message are also valid for perceiving the photographs It is normal that people who are from different cultures understand the massage in different ways; especially the signs that have symbolic meanings Colour as a cultural element can have different meanings according to the way thay’ve used Colours have diffrentt meaning for west and east cultures In fact about the effect of the coluors the reaction of people who are from the same culture can change according to the age and sex Keywords: Communucation perception culture colour directly photograph pictural photograph

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