Özet:

In this study, choices of consumption place of consumers was examined living in Keşan county of Edirne province in Turkey. Also, effective factors on choices of fresh vegetable fruit consumption place of consumers was evaluated. The research data, according to sample result was obtained from 200 consumers. Using the information, on the basis of income groups was evaluated in term of percentiles. Chi-square analysis was used to determine statistical differences. Accordingly, all of consumers do shopping as advance, 81,00% of consumers do shopping as advance are to use credit card as shopping. In choice of consumption place, according to income groups of consumers was seen differences in purchasing place choices of fresh vegetable and fruit. Fresh vegetable and fruit purchasing consumers from greengroceries and local markets have more low income level so far as consumers shopping from supermarkets. Besides, greengroceries and local markets that traditional consumption places appeals to all income groups of consumers. Consequently, retail organizations should be provided whom consumers always desires from supply-channel such as low price, freshness, easy of transportation, payment terms, differences of goods, hygiene so and so. Thus, both trends of consumers is directed and increase of retail sector efficiency can be foreseen.

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