Özet:

Supermarkets are the large retailer stores which have been operated on a self-service basis which are selling goods in a wide range such as groceries, fresh products, bakery products, dairy products, toiletries, and chocolates etc. In general, a supermarket is a large-scale retail intuition which has been specialized in necessaries and convenience goods. Basically, supermarkets need huge premises and deals in food and non-food products. At present, these super markets have been given more importance by the consumers as they get all the products under one roof with a wide range of availability and choices with utmost good quality and reasonable price. The preference for these supermarkets has been increased not only in metro cities but also in small towns and so the purpose of the study is to know the consumer preference towards supermarkets and to know the factors which are influencing them to purchase from these retail store and to bring out the relationship between the preference and purchase of consumers from the supermarkets and to know how much they are satisfied through the purchase. The data for the study has been collected through google forms and the same has been utilized for analysis which has been done with the help of SPSS package. The suggestions and conclusion of the study has been drawn based on the findings.

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