Tourism is an important industry for Aegean region when taking into account that it comprises a long coastline. This region has a huge potential for marine tourism if developed and managed sustainably. The impacts of maritime tourism activities might be grouped as economical, ecological and socio- cultural impacts. Each of these is influential on the sustainable management of marine tourism. In this study, Aegean Region was evaluated within the scope of sustainable marine tourism and a SWOT analysis was carried out. As a result of the analysis, sectoral implications are revealed and some proposals are developed for the improvement of the region in this context. Making rules that restrict the number of visitors and prevent harmful activities; developing plans for sustainable marine tourism management; increasing the awareness and participation of local people making use of education/training are some of those proposals.
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