The objective of this study is to determine performance appraisal criteria of sales person and to develop a scale for it through the review of performance appraisal literature. Theoretically, nine customer appraisal criteria are determined under the following titles: knowledge level of sales person, communication, physical appearance and effectiveness of interview. However, it is found that customers perceived as an integrated set of criteria and evaluate sales person in general rather than titles determined to evaluate sales person’s performance.
Alan : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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