This study attempts to make an effort to decide the effect of perceived service quality on customer loyalty and customer value in the high and low seasons of hotels, which offer Halal products and services. Qualitative and quantitative methods were used in this study. The field research of the study has been carried on by using a survey form on customers of four and five star hotel establishments that have Halal concept. Research was done on 400 customers in low season and 400 customers in high season 800 customers in total. According to the results of the research, in terms of general service quality score the perception of physical specialties, reliability, responsiveness, trust and empathy as lower dimensions are perceived more in high season compared to low season. It was concluded that there was no significant difference in customer loyalty in both high and low season. It was determined that the lower dimensions of general customer value, general customer point, emotional value, social value, perceived sacrifice are high in high season compared to low season. It was also stated in the research that there is a positive relationship between perceived service quality and customer loyalty in both high and low season. At the same time, it was concluded in the research that perceived service quality has a positive effect on customer value and customer loyalty as a decisive factor
quality and customer value in the high and low seasons of hotels which offer is stilll products and services providers and methods were used in this study the field research of the study has been using by using a survey form on customers of fur and five star hotel partnerships that have still been done on 400 customers in low seasons and 400 customers in high season 800 customers in total in according to the results of the research terms of general service score in the perception of the overall perception of perception of perception of perception of perception of perception of perception of change in the overall value of perception of perception of perception of perception of perception of perception of perception of the overall value of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of perception of change in the change in constant value of perception of perception of perception of perception of lack of perception of perception of perception of change in constant value of lack of change in constant value of change in constant value of lack of perception of perception of perception of perception of perception of perception of change in the difference in the value of perception of perception of low value of change in constant value of lack of change in constant value of lack of perception of perception of
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