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1
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49
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14
Brand is an important tool in buying behavior of consumers. Very much consumer choose according to brand besides functional benefits. Therefore knowing a brand perceive from consumers is an important issue for companies. Firms attach importance to their brand strategies gradually more for strenghten their brand image. It is seen that symbolic dimensions of brand to be considered at these efforts. The aim of this study is to determine how the university students perceive symbolic dimensions of brand. Research results indicate that there may be specific dimensions at brand perception. Also, perceived symbolic dimensions of brand have difference according to gender and their universities of the students.
brand is an important tool in buying behavior of consumers very much consumer chuse according to brand hunger functional benefits so far learned a brand digest from consumers is an important issue for companies attach importance to their brand strategies attract more for strenghten their brand image is seen that symbolic size of brand to be considered at these efforts of aim of this study is to determine how the university students resemble symbolic dimensions of brand research results that there may be specific sizes at brand perception is also perceived symbolic dimensions of brand change according to gender and foreign students of their students from their students of foreign languages
Alan : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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