Özet:

So many firms which are in the product group in market do competition hard and powerful. This situation caused the prominence of concept such as creating brand and value rather than physical benefits. According to firms, branding is a significant competition and differences . As a result of this, the brand is an important factor to become difference. Because a good brand is a significant component giving a quality to product. The relationships between consumers and brands are getting complex than continuously increasing brands. The consumer displays the same behavior with its own personal value. From this result, the relationships between personal values and the dimensions of the brand equity were surveyed in this study. The results from the present study show that there are important relationships between personal values of the consumers and the dimensions of the brand equity.

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