Özet:

Abstract The aim of this study is to investigate the effects of international marketing strategies, competitive advantage and similarity perception towards foreign marked on export performance. In addition to this study is researched the effect of firm size and age on export performance will be researched. The sample of research is members of Southeast Anatolia Exporters Unions in Gaziantep. The sample method is convenience sampling. To test the research hypotheses, correlation end regression analyse. Finally, theoretical and managerial implications of the study findings were discussed, the research constraint and limitation were evaluated, and suggestions for future research were presented. Key Words: International Marketing Strategy, Standardization, Adaption, Competitive Advantage, Perceived of Environmental Similarity, Export Performance.

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