Özet:

Main aim of this study is to investigate the effects of trust, satisfaction, transaction spesific investments and similarity on loyalty and firm performance in distribution channels. Therefore, based on resource dependence theory, the study was also explored the moderating effect of organizational capability on the relationships between loyalty-performance/similarity-performance. The study tested the hypotheses and investigated both direct and indirect effects among the research variables. For testing our hypotheses, questionnaires were given to gas station firms by face to face. We used convenience sampling method. The research hypotheses were tested by correlation and regression analyses. The results indicated that there were strong relationships among the research variables. Finally, theoretical and managerial implications of the study findings are discussed.

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