Abstract:

Since 1970s, the development and changes in technology have influenced social structures, and the information and communication technologies have become indispensable to society. When the socio-psychological factors behind the adoption of these tools are emerged, one will be able to develop favorable technological inventions, in a form which will be accepted rapidly by community. In this context, determining the reasons behind the rapid penetration of information and communication technologies in society is an important research area for scientists as well as practitioners. This study examines the diffusion paradigm in the case of mobile applications, which has a major share in change of today’s societies’ lives and communication habits, through the research data obtained from 1654 college students. In the research, variables from Technology Acceptance Model, Uses and Gratifications Theory and Theory of Planned Behavior are included in Mobile Application Acceptance Model. Consequently, a reliable and valid mobile application acceptance scale, which is based on the Mobile Application Acceptance Model, is developed.

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