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Sport industry has been continuing to grow rapidly in the world. Licenced products have an important place in this industry. Consumers buy and use these licenced products for not only themselves but also to give as a gift to people around them and in this way, sport clubs generate an income of billions. This study aims to determine the motivation levels of using the licensed products of the team supported by university students who continue their education in Konya Selçuk University, from the perspective of usage and satisfaction. In the study which is performed between 412 participants that are chosen by using random sampling in the Campus of Alaeddin Keykubat (social, physical and health sciences departments) five effective motivations are determined which are effective on students’ usage of licenced product. According to the importance order, these motivations are “support for the team, team identification, usage pleasure, social attraction and shopping pleasure”.
The sport industry has been continuing to grow rapidly in the world. Licensed products have an important place in this industry. Consumers buy and use these licensed products for not only themselves but also to give as a gift to people around them and in this way, sports clubs generate an income of billions. This study aims to determine the motivation levels of using the licensed products of the team supported by university students who continue their education in Catania, from the perspective of use and satisfaction. In the study which is performed between 412 participants who are chosen by using random sampling in the Campus of Aladdin Keykubat (social, physical and health sciences departments) five effective motivations are determined which are effective on students' use of the licensed product. According to the importance order, these motivations are "support for the team, team identification, usage pleasure, social attraction and shopping pleasure".
Field : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; İlahiyat; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri
Journal Type : Uluslararası
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