Özet:

The customer orientation is a vital subject in the ready-made clothing sector where an intensive competition is going on. The purchasing habits of consumers, deciding periods and the affecting factors of these periods are became very important by the companies. Knowing the purchasing habits of consumers will make an important contribution to the development of selling and product promoting policies of the companies. The aim of this research is finding out the ready-made clothing purchasing habits of consumers living in the city center of Konya and the gender comparison of the consumers purchasing habits. The survey data is obtained by using the questionnaires from 250 male- 250 female, total of 500 ready-made clothing consumers who live in Konya city center. As a result of statistical analysis of survey data the ready-made clothing apparel consumers’ habits has been comparatively found out.

Anahtar Kelimeler: